Pura Baby Wipes - Plastic-Free & Plant Based, Suitable for Sensitive Skin, Fragrance Free, EWG Verified

Pura has developed a wipe that is capable of effectively cleaning up large messes without harming the planet. Our 100% plastic-free wipes are soft and strong, crafted from sustainably sourced biodegradable plant fibers and containing 99% water and aloe vera. They are fragrance-free, EWG Verified, and Allergy UK certified, making them gentle for babies and the environment. The Pura family was not born in a boardroom, but rather in the home of British couple Guy and Abi Fennell. Founded by parents, for parents, Pura aims to offer affordable, clean, safe, and planet-friendly products. Pura is a Carbon Neutral business and a certified B-Corp.

GOOD FOR BABIES: With 99% water and organic aloe vera, our gentle wipes are EWG Verified and Allergy UK certified, free from fragrance, alcohol, parabens, and chlorine. Hypoallergenic and PH balanced, they are suitable for newborns, toddlers, and those with sensitive or eczema-prone skin.

GOOD FOR THE PLANET: Crafted in the UK to the highest standards, Pura’s wipes are made from biodegradable plant fibers from FSC certified sustainable sources. They are 100% plastic-free, certified Vegan, and cruelty-free. We utilize a soft resealable lid to minimize plastic usage and keep the wipes fresh. Our packaging is recyclable.

TOUGH BUT GENTLE: Larger than standard wipes and with the perfect level of moisture, our wipes are ideal for cleaning bottoms, hands, and faces, as well as handling the toughest messes. They are gentle on skin and the environment, yet tough on messes.

TRUSTED BY PARENTS: Produced in the UK to the highest standards, Pura wipes have received numerous awards as voted for by real parents.

USING BUSINESS FOR GOOD: Pura is a certified B-Corp and a Carbon Neutral business.

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